Growth Guided by Vision: 2024 Annual Report

We want everyone to enjoy the satisfaction that comes with well-being and a solid plan for financial security.

The Ameritas vision statement conveys a deeply held belief that we help people make their lives better. Our desire for everyone to experience this is indeed aspirational. It seems less audacious considering where we stand today and where our people and technology will take us tomorrow.

Our diverse suite of products and services appeals to those with varied needs and allows us to compete in distinct markets. The number of customers we serve grew by more than 233,000 in 2024, bringing the total to 6.2 million. We distributed policyholder benefits totaling $4.2 billion, showing what it means to be there when people need us the most.

Ameritas continues to be a strong, stable and energetic company. We delivered growth across the enterprise in 2024, with especially strong performance in our annuities business and in dental and vision insurance. At year-end, total members’ GAAP equity stood at $3.3 billion.

We remain committed to attracting and retaining the best talent. Our culture welcomes all and unites us with a shared vision. At Ameritas, you’ll meet generous people eager to help you succeed, grow a career and build a life. Our Lincoln, Nebraska, headquarters received a Best Place to Work award in 2024, affirming work we’ve done on behalf of associates across the nation.

We succeed and grow by offering the products, expertise and customer experience people want now and will demand in the future.

Visit About Us or download the 2024 Annual Report to learn more.