Ameritas Investment Company celebrates 40 years

March 5, 2025 |read icon 4 min read
AIC building image

LINCOLN, Neb. – Ameritas Investment Company, LLC (AIC) is celebrating its 40th anniversary. The milestone is marked by the company’s longtime commitment to being an independent advisory and brokerage firm supporting holistic wealth management professionals and their clients.

Based in Lincoln, Nebraska, AIC and affiliate Ameritas Advisory Services, LLC (AAS) deliver flexibility and choice for financial professionals through an array of wealth management platforms, investment products and support services aimed at helping clients reach their financial goals.

“AIC is a great place to be, in part, to our culture. Our growth throughout the years has allowed us to continue to strengthen our presence in the industry and offer more to our affiliated financial professionals. Being a part of a firm that has established themselves and strives to be a company with whom it is easy to do business is something we are proud of. I am excited about the future of AIC and continuing to enhance how we support our financial professionals,” said Jeremy Robson, AIC and AAS president.

AIC opened its doors as a broker/dealer under the name BLN Investment Corp. upon registration with the NASD (now FINRA) in 1984. Since that time, many changes have occurred to make this company what it is today, including its first name change in 1987 and its second in 2020. In 2021, AAS was formed as a separate investment adviser focusing on fee-based advisory business.

“As we celebrate this 40-year milestone, I’m reminded of the dedication of our associates and I’m grateful for the trust that financial professionals have in us.  The journey is a testament to the ability to continuously evolve to meet changing needs,” said Bob Jurgensmeier, Ameritas CEO.

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About Ameritas

Ameritas is a marketing name for Ameritas Mutual Holding Company and its affiliated subsidiary companies, including Ameritas Life Insurance Corp. and Ameritas Life Insurance Corp. of New York. Founded in 1887, Ameritas offers a wide range of insurance and financial products and services to individuals, families and businesses. These products and services include life insurance; annuities; individual disability income insurance; group dental, vision and hearing care insurance; retirement plans; investments; asset management; and public finance. Securities offered through affiliate Ameritas Investment Company LLC., member FINRA/SIPC and investment advisory services offered through the business name of Ameritas Advisory Services.

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